Now that Google and other search engines are giving a high priority to sites with user-friendly and transparent privacy policies, it is important for any travel website to have one for users.
Build trust with users:-
If you can reassure them about their privacy and provide an explanation about how their information will be used and stored, you can build trust and increase your sales.
Protect user data:-
Increase Website Traffic
Establish legal protection for your business
Offer Additional User Controls and Options
For example, if you are asking visitors for their email address, they can suggest that you give them a choice between an email subscription and a daily text message.
- Why Business Defines Privacy & Terms Online