Trademark Objection Reply: What You Need to Know

Trademark Objection Reply: What You Need to Know

What is a Trademark Objection?

A trademark objection is a formal notice issued by the trademark office objecting to the registration of your trademark. The trademark examiner raises the objection if they find any discrepancies in your trademark application or if they believe your trademark is similar to an existing trademark in the registry.

A trademark objection is a part of the trademark registration process, and you need to respond to it to move forward with your trademark application. If you fail to respond to the objection within the prescribed time, your trademark application may be abandoned.

Reasons for Trademark Objection

There are several reasons why the trademark examiner may raise an objection to your trademark application. Some of the common reasons are:

  • The trademark is descriptive or generic
  • The trademark is similar to an existing registered trademark
  • The trademark is likely to cause confusion or deception
  • The trademark is against public policy or morality
  • The trademark is deceptive or misleading

Types of Trademark Objections

Trademark objections can be broadly classified into two categories: procedural objections and substantive objections.

Procedural Objections

Procedural objections are objections raised due to formalities not being followed or documents not being submitted correctly. Some examples of procedural objections are:

  • Incorrect filing of the trademark application
  • Non-payment of the required fees
  • Non-submission of the required documents
  • Non-compliance with the trademark office’s regulations

Substantive Objections

Substantive objections are objections raised due to the content of the trademark application. Some examples of substantive objections are:

  • Similarity with an existing trademark
  • Descriptiveness or lack of distinctiveness of the trademark
  • Misleading or deceptive trademarks
  • Use of generic or common words

How to Respond to a Trademark Objection

If you receive a trademark objection, it is essential to take it seriously and respond promptly. Here are some steps to follow to respond to a trademark objection.

Consult with a Trademark Attorney

Consulting with a trademark attorney can help you understand the grounds of the objection and prepare a suitable response. A trademark attorney can review your application, identify the issues, and provide legal advice on how to proceed.

Prepare a Reply

Prepare a formal reply to the trademark office, addressing the grounds of the objection. The reply should be clear, concise, and address each point raised in the objection.

Address the Grounds of Objection

Address each ground of objection separately and provide a suitable explanation. If there is any misunderstanding, provide additional information or clarification.

Provide Evidence and Arguments

Provide evidence or arguments to support your reply. For example, if the objection is due to similarity with an existing trademark, provide evidence to show the difference in the trademarks. If the objection is due to descriptiveness, provide evidence to show how the trademark has acquired distinctiveness.


In conclusion, receiving a trademark objection can be a stressful experience, but it is crucial to respond to it promptly and adequately. Understanding the grounds of the objection, consulting with a trademark attorney, preparing a suitable reply, addressing each ground of objection, and providing evidence or arguments can help you overcome the objection and move forward with your trademark application.


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