Collaboration between Legal and Marketing Teams: A Winning Formula for Trademark Objections

Trademark Registration Process in India

In today’s competitive business landscape, trademarks play a crucial role in distinguishing one brand from another. A trademark is a unique symbol, word, phrase, design, or combination thereof that represents a company’s products or services. Registering a trademark provides legal protection and exclusive rights to the owner, preventing others from using similar marks that may cause confusion among consumers. However, the trademark registration process in India involves several steps, and one important hurdle that applicants may encounter is the trademark objection.

Trademark Registration Process in India

Before delving into trademark objections, let’s briefly understand the trademark registration process in India. To begin, an applicant must file a trademark application with the Trademark Registry, which is administered by the Controller General of Patents, Designs, and Trademarks. The application should include relevant details, such as the mark itself, the class of goods or services it represents, and the applicant’s details.

Once the application is filed, it undergoes a thorough examination by the Trademark Registry. During this stage, the examiner reviews the application for compliance with various legal requirements, including distinctiveness, prior existing marks, and potential conflicts. If no objections are raised, the application proceeds to publication in the Trademark Journal.

Trademark Objection

A trademark objection occurs when the examiner raises concerns or objections regarding the trademark application. These objections are typically based on the provisions of the Indian Trademarks Act, 1999. The objective is to ensure that the mark meets the necessary criteria and does not infringe upon existing rights. It is essential to address these objections promptly and effectively to proceed with the registration process.

Reasons for Trademark Objection in India

There are several reasons why a trademark objection may be raised in India. Some common grounds include:

  1. Lack of distinctiveness: If the mark is generic, descriptive, or lacks originality, it may be objected to. Trademarks need to be unique and capable of distinguishing the goods or services from others in the market.
  2. Deceptiveness or misleading nature: Marks that have the potential to mislead or deceive the public may face objections. The mark should not provide false or misleading information about the nature, quality, or origin of the goods or services.
  3. Similarity to existing trademarks: If a mark resembles an existing registered trademark or pending application, the examiner may raise objections. The similarity should be such that it can lead to confusion among consumers.
  4. Contrary to public policy or morality: Marks that violate public policy or morality, including those promoting offensive, immoral, or illegal activities, are likely to face objections.

Responding to a Trademark Objection

When a trademark objection is raised, the applicant is given an opportunity to respond to the objections raised by the examiner. It is crucial to provide a strong and persuasive response, addressing each objection raised. This may involve providing evidence, arguments, or clarifications to overcome the objections and demonstrate the distinctive nature and uniqueness of the mark.


Trademark objections are an integral part of the trademark registration process in India. It is essential for applicants to be aware of the potential grounds for objections and be prepared to respond effectively. By understanding the reasons for objections and addressing them promptly, applicants can increase their chances of successful trademark registration, ensuring protection for their brand and its unique identity.


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