Collaboration between Legal and Marketing Teams: A Winning Formula for Trademark Objections

Understanding Trademark Objection in India: A Comprehensive Guide

Trademark objection is a crucial step in the trademark registration process in India. It involves the examination of a trademark application by the Trademark Registry to determine its eligibility for registration. This guide aims to provide a comprehensive understanding of trademark objection, its reasons, and the procedures involved. By gaining insight into this process, individuals and businesses can effectively navigate the trademark registration system in India.

What is a Trademark Objection? 

A trademark objection occurs when the Trademark Registry raises concerns or issues with a trademark application. The objections can be based on various grounds, including similarity to existing marks, descriptive nature of the mark, lack of distinctiveness, deceptive or offensive content, or violation of public order. The purpose of objection is to ensure that only eligible trademarks are granted registration, thereby protecting the rights of existing trademark owners and preventing confusion among consumers.

Reasons for Trademark Objection 

There are several reasons why a trademark application may face objection in India. These include:

  1. Similarity to existing marks: If the proposed trademark closely resembles an existing registered or pending mark, it may lead to confusion among consumers.
  2. Descriptive or generic nature: If the trademark is purely descriptive of the goods or services it represents, it may be objected to as it lacks distinctiveness.
  3. Offensive or immoral content: Trademarks that contain offensive or immoral elements are likely to face objection on the grounds of public order and decency.
  4. Violation of existing rights: If the trademark infringes upon the rights of existing trademark owners, objection may be raised to protect their interests.

Trademark Objection Procedure 

Upon receiving an objection, the applicant is issued an official examination report stating the grounds for objection. The applicant has the opportunity to respond within 30 days from the receipt of the report. The response should address the objections raised and provide supporting arguments, evidence, or amendments to overcome the objections. The Trademark Registry will then review the response and may either accept the arguments and allow the trademark to proceed to registration or maintain the objection.

In case the objection is maintained, the applicant can request a hearing before the Trademark Registry to present their case in person. If the registry remains unconvinced, the applicant can file an appeal before the Intellectual Property Appellate Board (IPAB) within three months from the date of the decision.


Trademark objection is a crucial part of the trademark registration process in India. By understanding the reasons behind objections and the procedures involved, applicants can effectively address the concerns raised by the Trademark Registry. Seeking professional assistance from trademark attorneys or agents can greatly aid in responding to objections and increasing the chances of successful registration. It is important to recognize the significance of trademark protection and the role it plays in safeguarding intellectual property rights and maintaining a fair marketplace.


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